Quantitative, Qualitative, or Mixed Methods research Paper

Quantitative, Qualitative, or Mixed Methods - Research Paper Example The research report under analysis examines the depth and breadth of reverse logistical practices in Ghana’s pharmaceutical manufacturing industry. Apparently, the research used a mixed methods approach. In essence, the research exercise involved a proportional application of both the quantitative methods and qualitative methods. The first evidence of mixed methods approach is observable within the data collection context of the research. With respect to the data and methodology section of the article, it emerges that data and information were gathered through the use of questionnaires, specifically both open ended and closed ended questionnaires. Questions contained within the questionnaires were either open or close ended in nature. In this case, use of closed ended questions is an iconic characteristic of quantitative research methodology. On the other hand, the use of open ended questions is synonymous to qualitative research methodology. In addition, administration of per sonal interviews to managers and professionals within the pharmaceutical industry qualifies as an incident of qualitative research approach. Based on the nature of questions used during the questionnaire data collection exercise, it is admissible that a mixed research methodology was employed.Besides the proportional blend of qualitative and quantitative approaches in obtaining data and information, mixed methods approach is also evidenced by techniques used in the description and analysis of data and information.